Digital Marketing (Paid Media & Tracking)

О вакансии

• We are looking for a hands-on Digital Marketing (Paid Media & Tracking ) to support our digital advertising, analytics, and tracking efforts across multiple paid media platforms.
• The ideal candidate has practical experience setting up, maintaining, and troubleshooting advertising pixels, events, conversion tracking, and analytics systems, with a strong understanding of how paid traffic is measured and optimized.
• You will work closely with the marketing team to ensure that campaigns are properly tracked, conversions are accurately recorded, and our tracking infrastructure provides reliable data for reporting and optimization.
• This role is particularly suited to someone who enjoys working directly with ad platforms, analytics tools, event tracking, and campaign data rather than focusing solely on strategy.
• Key Responsibilities Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions .
• Support paid advertising campaigns across platforms such as Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads .
• Define and maintain a clear event tracking structure , including event names, parameters, properties, and conversion definitions.
• Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns.